What Is a Bodega?

Inside New York City's Amazing Convenience Store Culture

Written by Arden Yum on January 20, 2022.

 

If you’re new to NYC, you might be wondering, “What’s a bodega?” Bodegas are colorful, casual convenience stores that populate over 13,000 of New York City’s street corners across all five boroughs.

NYC bodega boy selling products checkout counter like pzaz energy mist

 

Every bodega is a unique combination of grocery, deli, cafe, and drugstore that makes up a larger network of small shops that are often family owned and operated. Most bodegas are open 24/7, so you can easily pop in for a late-night energy boost or a snack to satisfy a midnight craving without walking more than a few blocks from wherever you are. The New York Times even covered how bodegas were taking over the TikTok app.


One unique feature of the colorful NYC corner stores is that almost all of them have “bodega cats” living inside of the store. These feline friends act as free rodent exterminators, hunting rats and mice that might be sneaking around the aisles. 


According to experts, about 80% of a bodega’s revenue comes from cigarettes and lottery tickets. While these products bring a lot of people into the store, it’s the employees working behind the counter and the assorted goodies they sell which make each bodega so integral to neighborhood culture.


Bodegas are named after the Spanish word for “warehouse,” “grocery store” or “wine cellar.” The first documented bodegas in New York City were opened in the 1930’s by Puerto Ricans. Time Magazine expands on the history of these beloved institutions. Today, more than half of all bodegas are owned by Yemeni American immigrants. As a local, you’ll get to know the owners and workers behind the counter of your neighborhood bodega — they might even accept packages when you’re not home, keep extra sets of keys, and memorize your breakfast sandwich order. We’ve met some pretty cool people.


So — what can you buy in bodegas? 

We’ve researched and compiled a list of the ten best things you can purchase in your local convenience store. 


1) Lottery Tickets

Almost all bodegas sell lottery tickets that give you a shot at multimillion dollar prizes. Who knows, you might get lucky.

2) Ice Cream

Ice cream is always the answer. Many bodegas also have hard-to-find frozen treats like ice pops, coconut sorbet sticks, and more. And in the summer, you can usually buy a cup of ice for $0.25 for a quick cool-down.

3) Laundry Detergent

For when you run out of clean socks and you desperately need to run a load.

4) Fresh Fruit

Make yourself and your doctor proud by picking up an apple and hitting your fiber intake — nearly every bodega sells fresh apples and bananas.

5) Batteries

Running out of batteries is a major There are a few things in life that still require batteries in this world of long white chords. For example: old film cameras, alarm clocks, and flashlights.

6) Pzaz Energy Mist

Whether you need a midday pick me up at work, or you’re staying up into the wee hours of the morning, Pzaz is a delicious breath spray that gives you instant energy. It’s loaded with natural caffeine, zero calories, electrolytes, zinc, and vitamin c, so it’s good for you too. Find Pzaz on every bodega counter in New York City!

7) Magazines and Newspapers

To stay up to date with the news and pop culture. Print is not dead!

8) Takis

Depending on the bodega, stores will have different snacks and beverages in stock, often those which reflect the culture of the store’s owners. At Mexican-owned bodegas, for example, among the beans, queso, tacos, and quesadillas, you can find Takis, rolled corn chips that taste like hot chili peppers and lime.

9) Deli Sandwiches

Sometimes deli sandwiches are the best sandwiches. Many bodegas make fresh sandwiches behind the counter! Pro tip: order a BEC — a bacon, egg, and cheese on a toasted bagel with extra lettuce and onion.

10) Flowers

Want to spruce up your tiny NYC apartment and make it feel a bit fancy? Head to the corner store and pick up some flowers. You can usually negotiate a bit and come back with an affordable bouquet that will breathe life into even the dingiest of apartments. 

 

BUY NOW

Micro doses with maximum power. Natural caffeine, electrolytes, vitamin C and zinc. Pick your 4-pack (200 mists):


WHICH FLAVORS?:

PEACH BOMB

  • PEACH BOMB
  • PEPPERMINT ICE
  • SOUR APPLE
  • JUICY STRAWBERRY
  • MIXED FLAVORS
  • PEACH-MINT MIX
  • APPLE-MINT MIX
  • BERRY-MINT MIX

HOW OFTEN?

EVERY 2 WEEKS
  • EVERY WEEK
  • EVERY 2 WEEKS
  • EVERY MONTH

    🔋   $0.05 per mist of instant energy

    ✨   0 calories, sugar-free, and vegan

    💸   Save 20% off your first order

    📦   Free shipping – cancel anytime


    I'M ZAZZED UP!

    frequently asked questions

    Pzaz is a delicious patent-pending mist that gives you instant energy.

    It’s more effective, efficient, safe, sharable, delicious, and environmentally friendly than any energy drink or shot.

    How many calories does Pzaz have?

    Spray all day 🤓 — Pzaz Energy Mist has zero calories.

    Pzaz is also vegan, gluten-free, and sugar-free — and always uses only natural flavors.

    How does Pzaz give you instant energy?

    Unlike a traditional beverage or supplement, Pzaz delivers a proprietary blend of natural caffeine, electrolytes, and vitamins in a highly bioavailable mist.

    Taste five mists and you'll feel these active ingredients instantly absorbed into your brain and body through the membranes in your tongue and mouth.

    How much does a tube of Pzaz cost? 

    One tube of Pzaz Energy Mist costs $5, with free shipping on all orders. That's less than $0.10 per mist. Welcome to the most affordable way to power up.

    Free goodies are included with repeat orders, starting with a temporary tattoo on your second pack. What else? Expect zazzy condoms, trucker hats, lighters, fanny packs, tank tops, and more.

    Do real people actually like Pzaz?

    SO FAR WE LITERALLY HAVE NOTHING BUT FIVE STAR REVIEWS. I ALSO JUST COPIED AND PASTED SOME TXTS FROM CUSTOMERS 😏 BUT U CAN ALSO JUST READ THOSE REVIEWS 🙄

    Ingredients

    What does Pzaz taste like? Every zero-calorie mist of Pzaz is naturally sweetened, insanely delicious, and packed with energy. We promise it tastes a million times better than any energy drink or shot.

    If you do find Pzaz bitter, congratulations, you have taste buds. Caffeine is bitter af. Grow tf up.

    What's in Pzaz? Our proprietary PowerUp™ energy blend contains caffeine and l-theanine from green tea leaves, electrolytes, vitamin c and zinc.

    Pzaz delivers these energizing and rejuvenating ingredients in an unprecendently efficient format: taste five mists to experience a smooth micro-dose of energy with no crash or jitters.

    Super simple and truly zero calories ✨✨✨

    Zaz is flavored with 100% natural flavors extracted from very real, very delicious fruits and botanicals.

    Pzaz is made in New York in compliance with the FDA's Good Manufacturing Practices. Our ingredients, manufacturing processes, and labor standards are constantly tested, monitored, and improved.

    Zazziness

    How is Pzaz different from a coffee, energy drink, or energy shot?

    Pzaz is a mist, not a drink.

    Take it anywhere, use it instantly, and moderate your level of energy. You can share Pzaz with anyone, never need to pee, and enjoy a smooth burst of focus. No jitters. No crash. Only pure zazziness.

    Caffeine works best if you use small amounts multiple times per day. 

    Taste five mists of Pzaz and then spray all day. You'll feel an amazing burst of positive energy that dissipates smoothly with no crash or jitters.

    Pzaz is designed to be the safest, quickest, and most efficient way to metabolize energy throughout the day.

    Our mist technology delivers thousands of easily-absorbed droplets of potent, ultra-effective, and instantly absorbed micro-doses of caffeine and other active ingredients

    Efficiency is safety: an entire bottle of Pzaz actually has less caffeine than most coffee drinks, energy drinks, and energy shots.

    Pzaz is the most portable source of energy. Get zazzy on planes, rockets, stages, UFOs, skateboards, roller blades, roller coasters, water slides, sex swings, bowling alleys, and barbershops.

    Can you travel with energy drinks? Energy drinks and shots are hard to carry in a pocket or purse — and you definitely can't take them through airport security.

    HAVE FUN SNOOZING 😢

    To update or pause your zaz-o-matic subscriptions, simply check your email for any order confirmation messages.

    1) In any order confirmation email, tap on "MANAGE ORDER" to go to view your account.

    2) Tap on "MANAGE ZAZOMATIC" and we'll email you a one-time, super-secure link where you can update or indefinitely pause your zaz-o-matic.

    This is the fastest multi-step process to verify your identity and ensure that only you can control your data and credit card purchases.

    Sustainability

    Every tube of Pzaz Energy Mist is recyclable and manufactured with post-consumer recycled plastic.

    Pzaz lasts much longer and uses much less energy to produce, transport, and recycle than an equivalent number of energy drinks.

    In addition, our shipping is carbon-neutralized via tree-planting initiatives, and this website is hosted on servers powered by wind turbines.

    "Don't you know people will still litter this? 😖"

    We won't greenwash: even though Pzaz is recyclable and made from previously recycled plastic waste, we know some of you are real bumass dumbasses who will throw Pzaz in the trash, or worse, just litter it.

    That’s why we’ve chosen to become the only energy product certified Plastic Negative. 

    Every purchase of Pzaz directly funds the removal and proper recycling of 200% of our environmental impact.

    What does it mean to be Plastic Negative certified?

    For every tube of Pzaz sold, two tubes worth of plastic litter are removed from the earth.

    Through our partnership with rePurpose Global, we redistribute our revenue to marginalized waste workers around the world, allowing them to ethically reclaim and dispose of low-value plastic waste. This is plastic that would otherwise be landfilled, burned, or flushed into waterways and oceans.

    We’ve barely launched, but the Zazzyland community has already removed more than 1000 pounds of plastic litter from waterways and urban landfills around the world.

    That’s the equivalent of more than 29,00 littered energy drink bottles or more than 55,000 candy bar wrappers.

    In the process, you’ve helped us provide waste management workers around the world with living wages and an environmentally ethical job.

    To ensure that we are creating genuinely positive environmental and social impact, our partner rePurpose Global employs strict verification measures.

    They conduct spontaneous spot-checks at recycling facilities, provide detailed reports on plastic recovery and offset, and ensure that their Plastic Offset Protocol is followed with total precision.

    The Protocol consists of operational guidelines that help waste management partners carry out their recycling operations in an ethical and efficient manner, ultimately maximizing our positive impact on the ground.

    Contact

    Still need help? Email us help@pzaz.com or text us (877) 562-6417. We're usually awake.

    Too old to text? Call our office at (929)-374-2501 or send us 🐌 mail to our office: Pzaz, Inc. — 20 Exchange Place, Suite 209, New York NY 10005.

    Have some very zazzy parties and events going on? Email friends@pzaz.com with any opportunities to collaborate.

    Want a giant zaz tattoo? We're paying for yours, as long as it's larger than ten inches long. Email friends@pzaz.com 🤓

    If you're a current university student in the United States, click here to check out our current college ambassadorships and content roles.

    Ooh! A zazzy entrepreneur! Visit pzaz.com/careers to learn about our company and view some opportunities to join the team.

    All statements on this website have not been evaluated by the Food & Drug Administration. Pzaz Energy Mist is not intended to diagnose, treat, cure, or prevent any disease.

    Always use Pzaz Energy Mist responsibly. Ask a doctor if you either have any concerns about, or previously had a concerning reaction to any of the ingredients in Pzaz. Usage not recommended if pregnant, nursing, or under 16 years of age. 

    “Fast,” “fast-acting,” and ”instant” reflect product design and usage rather than effect: individual effects may vary.

    © 2022. Patents pending. All rights reserved. Pzaz® is a registered trademark of Pzaz, Inc. and Pzaz Energy Mist and Energy Mist and Caffeine Mist and Microdosed Caffeine are trademarks of Pzaz, Inc.

    Pzaz® Energy Mist is absolutely not affiliated with any existing food, beverage, or energy brand, including but not limited to Red Bull GMBH® 🤢 Living Essentials 5 HOUR ENERGY® 😷 Bang® Energy or 🤮 G FUEL®.

    Click here to view our Privacy Policy.

    Click here to view our Terms of Service.

    Click here to view our Return and Refund policies.

    Pzaz Energy Mist is the world's most delicious, useful, sustainable, and enjoyable energy product. Pzaz is tastier, healthier, and more portable than any energy drink, energy shot, or supplement.

    Pzaz is also called zaz. When you use Pzaz you get zazzed up. Zazzed up basically means you're going buck wild. Pzaz Energy Mist is called Pzaz, not Pizazz Energy Drink. Not Pizzaz Caffeine Spray. Not Pzaz Spray. Not Pizzazz Caffeine. Not Pizaz Caffeine Mist. Not Pizzazz Energy Spray. No!! It’s Pzaz. Pzaz Energy Mist.

    What is better than 5 Hour Energy? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage. Is 5 Hour Energy bad for you? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage. How much caffeine is in 5 Hour Energy? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage. Where can I buy 5 Hour Energy? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage.

    What is better than Monster Energy Drink? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage. Is Monster Energy drink bad for you? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage. How much caffeine is in Monster Energy Drink? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage.

    What is better than coffee? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage. Why does coffee makes me poop? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage. Coffee makes me anxious. Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage. Can I take coffee in the airport? Pzaz is instant positive energy in your pocket ✨ zero calories, easy to travel with, and faster-acting than any beverage.

    What is better than Red Bull? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage. Is Red Bull Energy Drink bad for you? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage. Does Red Bull taste bad? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage.

    What is better than Rockstar Energy drink? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage. Is Rockstar Energy bad for you? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage. Is Rockstar Energy safe? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage. Energy drinks are too expensive? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage.

    What is better than G FUEL Energy? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage. Does G FUEL taste bad? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage. Is G FUEL bad for you? Is G Fuel dangerous? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage.

    What's the best energy drink for gaming? Energy drinks are not great for gaming: Pzaz Energy Mist doesn't make you need to pee and works in tiny safe instant microdoses.

    What is better than caffeine pills? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage. Are caffeine pills bad? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage. Are caffeine pills dangerous? Pzaz is instant positive energy in your pocket ✨ zero calories and faster-acting than any beverage.

    How’s that for SEO?!!!